![]() Although the Precision Bass (released in 1951) had granted them a foot in the door, at that time, Fender was yet to tackle the electric jazz-guitar scene head on. The genesis of the Jazzmaster began in early 1957 when Fender owned the country music end of the market and rock ’n’ roll was still in its infancy. “They seem to be superior to everything that came after it.” (Image credit: Future) “There’s magic in that first run of gold ’guard Jazzmasters,” says Terry Foster. did everything possible and it fell flat.ġ959 Fender Jazzmaster pictured at ATB Guitars in Cheltenham. It didn’t work for them, even though the Jazzmaster mimicked some of the sounds of the big jazz boxes. ![]() They already had the tools they required and they saw no reason to make the change. “For the most part, the jazz guys – the players for whom the Jazzmaster was intended – were a bit more traditional. “Fender failed to break into the jazz guitar market because it was already saturated,” explains Terry Foster, co-author of Fender: The Golden Age 1946-1970 (opens in new tab). Alas, for the likes of those bona-fide jazz players such as Barney Kessel, Tal Farlow and Johnny Smith, a great deal more in the way of “acceptance” and “convincing proof” was evidently required, as existing allegiances to Gibson continued into the ‘60s with the release of its new signature models. “No more convincing proof of the extremely fine playing qualities and design features of the Fender Jazzmaster could be offered than its rapid acceptance and acclaim by guitarists throughout the country,” reads the Jazzmaster’s ’58 catalogue debut.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |